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Identity Design

Cudahy is a city located in southeastern Los Angeles County, California. In the November elections, Elizabeth Rodriguez ran for council member for the city of Cudahy. Elizabeth's goal was to create positive improvements, bring additional opportunities to its residents, generate new resources for the city, and diversity to the city chambers. 

We had the opportunity to create the visual identity system for Elizabeth. Her logo and entire marketing campaign system needed to reflect her goals. We carefully selected her identity's primary colors, which represented love, compassion, courage, passion, wisdom, confidence, power, authority, intelligence, stability, unity, and conservatism. 

For the typeface, we selected two timeless classics, Adobe Caslon Pro and Century Gothic. These fonts balanced timeless elegance with a contemporary style. Elizabeth's visual identity system were used consistently across digital and print platforms. 

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