Fer Chavez productions is a music and video production business that operates from Oaxaca, Mexico. As Chavez Productions expanded, we worked on redesigning his new logo.
This process began with a conversation to help us understand his vision, values, and goals. Once we knew what we were going after, it was time to sketch away. We developed several logo versions to allow for more flexibility and options on where and how Chavez would use the logo.
The new logo's focal point highlights the letter "F" and "C." This logo mark is broken into three elements; Each one represents the three different types of services that Chavez Production offers. The colors chosen for the logo were black and white, which makes it cost-effective in printing costs and faster printing time.